Ellie began building the foundation of her eponymous brand in 2014, but the roots go back much further. From childhood days she was inspired bu icons of music, fashion and pop culture at-large, channeling their unmistakable spirit in the way she communicated who she was - most often, through clothing.

Traveling to London to attend Central Saint Martins, this is where Ellie fell in love with with true style. It was a place where no one looked the same and everyone owned their individuality, fearlessly - which inspired Ellie to make her first piece.

Starting with a fringe leather jacket, emblazoned with Johnny Cash's idea of paradise. "This morning, with her, having coffee", and since then, Ellie Mae has evolved into an established brand with seasonal collections at epitomizes the collective memories and feelings from the people and places that stuck accord.

This morning, with her, having coffee

—Johnny Cash

Building on her background in celebrity styling in Los Angeles and training at Central Saint Martins’ fashion program in London, Ellie Mae launched her brand in with the goal of creating effortless, one-of-a few pieces that will remain in your wardrobe season after season.