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In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten, they reinvigorated sneaker culture.
Virgil Abloh's designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.
ICONS traces Abloh's investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book.The book documents Abloh's cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox.
- Written by Virgil Abloh
- Hardcover, W 10 x L 11.7 x D 1 in, 352 pages
- Published by Taschen
- Published in 2021
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